Research & Reports
Marketing mix modeling has never been more valuable to CMOs – and the need for effective models never greater – than today. Constant budget pressures and an exploding array of consumer touch points...
“Digital Influence on Auto Intenders,” a new IAB study in conjunction with Prosper Insights, finds that thirty-four million Americans are planning to purchase a vehicle in the next six months and...
The astonishing growth of all things digital continues to gather pace around the world, as We Are Social’s new Social, Digital & Mobile Worldwide report on the key social, digital and mobile...