Research & Reports
Cheil MENA has released a report titled Shopper Powers Trends 2014 Middle East, mapping out eight trends that will shape shopping in the region. The trends include omni-chaneling, which allows...
When you think of how people access the Internet, you might glance at your smartphone or computer and imagine everyone around the world using similar devices. However, roughly 7 out of every 10...
Small yet rapid best describes the state of digital in the Middle East and North Africa (MENA). Small because it has the lowest percentage of internet users worldwide, but rapid because internet...