Research & Reports
The Mapping Digital Media project examines the global opportunities and risks created by the transition from traditional to digital media. Covering 60 countries, the project examines how these...
Standing out in a world of choice isn’t easy. Earning consumer devotion to a brand or store takes more than just offering a good product. Price, packaging, customer service and reputation are just...
Global strategic brand consultancy Siegel+Gale (www.siegelgale.com) today announced the launch of its fourth annual Global Brand Simplicity Index™, which evaluates the state, significance and impact...