Research & Reports
More than ever, consumers are dividing their media time across a greater number of devices, with mobile overtaking time spent with desktop last year. This media fragmentation turns cross-channel...
Annotation: So far in 2014, customers have already asked nearly 9 million questions on Facebook and Twitter combined*. More than ever, customers share their concerns on social, hoping their queries...
Cheil MENA has released a report titled Shopper Powers Trends 2014 Middle East, mapping out eight trends that will shape shopping in the region. The trends include omni-chaneling, which allows...