According to IPSOS, figures have shown that advertising expenditures in the Middle East (GCC, Levant, Egypt) have reached a total of $6.5 billion for the first half of 2010. Egypt accounted for 15 per cent of total ad spend, followed by Saudi Arabia, Lebanon and the UAE, with 10 per cent, 8 per cent and 7 per cent respectively. These figures for the first half of 2010 are around half of the total advertising expenditure for 2009 (which was $12 billion), which indicates that ad spend is on course to remain the same or increase.

Click to Download a Sheet of these Figures