Featured Ad Campaign

China Times | Brings out the Chinese in anyone

editor — Thu, 22 Dec 2011 02:57:21 -0800

This campaign features a series of print ads for the China Times restaurant which feature people of differing ethnic backgrounds with their eyes slanted. The advertisement reads “China Times Authentic Chinese Cuisine: Brings out the Chinese in anyone”. The campaign created quite a buzz across various blogs and websites worldwide due to the racial connotations involved, but many have come to recognize the humorous side of the campaign.

Check out the other two images here and here.

Advertising Agency: DDB, Dubai

Executive Creative Director: Adham Obied

Creative Directors: Adham Obied, Shehzad Yunus

Art Director: Dinesh Gore

Copywriter: Lisha Mansukhani

Photographer / Illustrator: Sanu Raju

Via [AdsOfTheWorld]

Ministry of Education Oman | It's your dream - Bill Gates

editor — Sun, 08 Jan 2012 00:04:49 -0800

'Choose your subject carefully' is a campaign by Silverneon Advertising for the Ministry of Education in Oman. The advertisements feature influential public figures like Bill Gates and Pele, as well as historical figures like Michelangelo and Christopher Columbus, and refers to the course of actions these people took in order to achieve their goals. The campaign urges students to choose their subjects carefully, with the tagline "It's your decision. It's your future".

Advertising Agency: Silverneon Advertising, Oman

Art Director: Pushpender Sharma

Via [AdBlogArabia]

Harvey Nichols | The Reaction Collection

editor — Thu, 01 Dec 2011 00:41:02 -0800

This advertising campaign is by Y&R Dubai for high-end retailer Harvey Nichols. The campaign entitled "The Reaction Collection" features groups of 'googly eyed' onlookers admiring people's outfits in a lounge, at a hotel and on the street . The print advertisement featured a 3D component, as actual plastic "googly eyes" were glued to the ads!

Advertising Agency: Y&R, Dubai

Creative Directors: Shahir Zag, Kalpesh Patankar

Art Director: Kalpesh Patankar

Copywriter: Shahir Zag

Planner: Nadine Ghossoub

Agency Producer: Amin Soltani

Photographer: James Day

Via [AdsOfTheWorld]

Etisalat | Global Business Plan

editor — Tue, 22 Nov 2011 02:24:46 -0800

It's a campaign for a long-distance calling service and what better way is there to illustrate that than by showing landmarks from calling 'destinations' and the 1 AED per minute offer. Lowe MENA in Dubai created this campaign for Etisalat's new Global Business Plan offer which features the Great Egyptian Sphinx and the Statue of Liberty.

Advertising Agency: Lowe MENA, Dubai

Creative Director: Marwan Saab

Art Directors: Prashant Yeware, Pramod Surwase

Photographer: Mansoor Bhatti

Makeup: Ieva Nemciauskaite

Account Handler: Maram Salah

Senior Account Manager: Farhan Farooq

More of this campaign at [AdsOfTheWorld]

Shawarma Republic | United We Sandwich, Cow

editor — Mon, 31 Oct 2011 03:45:56 -0700

This is a campaign with a familiar look, if you recall the Obama campaign poster from 2008. What NINTEEN84 in Lebanon have done is adopt it for their client Shawarma Republic, and the results are quite eye-catching!

The ad campaign features a

chicken

, a

sheep

and a

cow

that have ‘evolved and changed’ to turn into tasty sandwiches under the slogan ‘United we Sandwich’. NINTEEN84 also created a

TV commercial

for Shawarma Republic, which has a funny but powerful idea of a

DJ spinning shawarma

, again emphasising the main themes of ‘Change, Improve and Evolve’.

Advertising Agency: NINETEEN84, Lebanon

Via [AdsOfTheWorld]

Mada | Cramped

editor — Tue, 04 Oct 2011 01:14:35 -0700

BLU/GREY Worldwide’s campaign for Mada’s wireless Internet demonstrates the practicality and reliability of Mada, as it offers its customers unlimited connections without any restrictions. So if you’re feeling capped, cramped or limited, ‘free yourself’ with Mada.

Advertising Agency: BLU/GREY Worldwide, Kuwait

Creative Director: Gilbert Sabarez Semillano

Managing Director: Sami Hanah

Client Service: Salam Alghoul

Designers: Thamer ashour, Ibrahim Madi

Media: Yasmien Minassian

Via [Ads2Blog]

Tiger Vacuum Bottle | Camping

editor — Tue, 27 Sep 2011 01:48:55 -0700

This campaign by FP7/RUH in Saudi Arabia demonstrates the quality of the Tiger Vacuum Bottle in preserving heat for hours. Every time you pour your coffee, tea or warm drink, Tiger Vacuum Bottle guarantees it’s as hot as if it is on the stove. Also see Truck and Snow.

Advertising Agency: FP7/RUH, Saudi Arabia
Executive Creative Director / Art Director / Copywriter: Ahmad Beck
Art Director: Ramero Firmeza
Photographer: Steve Kozman
Retoucher: Amin Daw
Account manager: Mohammad Abdel Kader

Via [AdsOfTheWorld]

Florida Chewing Gum | Sirene

editor — Mon, 19 Sep 2011 03:23:40 -0700

This campaign by JWT in Tunisia shows how powerful a smile can be, thanks to Florida Gum. It's a smile so powerful that it is capable of making a Cactus look attractive, and it can make a Snowman travel to Hawaii, or make a diver leave his oxygen tank for a mermaid.

Advertising Agency: JWT, Tunisia

Executive Creative Director: El Zoghlami Ahmed

Creative Director: El Kik Karim

Art Director: M'timet Racem

Copywriter: Fellah Feriel

Illustrator: Mejri Zied

Account Supervisor: Amira Mimouni

Account Manager: Sabri Zaroui

Planner: Hazem Kaddour

Via [AdsOfTheWorld]

Harvey Nichols | Dress

editor — Wed, 07 Sep 2011 10:18:25 -0700

This campaign created by Y&R Dubai, displays tear-worn items from the annual Harvey Nichols sale, which is a highly anticipated event that results in a shopping frenzy as buyers scramble to pick up their favourite items. The images in the ads convey the aftermath of a sale while shoppers go crazy to 'snatch' discounted items. Check out Harvey Nicols | Handbag and Harvey Nicols | Jacket. The idea is that if 'you break it, you bought it.'

Advertising Agency : Y&R Dubai
Creative directors : Shahir Zag, Kalpesh Patankar
Copywriter : Shahir Zag
Art director : Kalpesh Patankar

Kleenex | Nose

editor — Thu, 25 Aug 2011 02:31:07 -0700

A bruised nose is what you get when you're not using soft tissues 'because not all tissues are Kleenex.' It is called “wooden nose syndrome”, and it is very graphically demonstrated in this campaign by JWT Bahrain. The answer is to use Kleenex Ultrasoft facial tissues. Also check out the following two images from the same campaign: Wooden Nose and Rough Nose.

Advertising Agency: JWT Bahrain

Via [JWT]