A Digital Marketing Survey for the Middle East recently conducted by Click 4.0 - The Digital Marketing Event for the Middle East, has shown that over half of marketing professionals will be considering an online marketing strategy as part of their overall marketing plan, as well as brand advertisers and media agencies indicating that an increase in the transparency of reported digital data will increase confidence in online, consequently resulting in an increase in advertising spend.

ABCe, fully owned by the media sector, provides justification of advertising investment within online audiences, allowing media owners to be able to independently verify the reach and performance of their websites.
 

Click here to view results for Middle East Digital Marketing Survey 2010.