Here is a great campaign for a great cause!This ambient campaign is brought to you by JWT Dubai and is masterminded by the ingenious Chafic Haddad, who won big at last year’s Dubai Lynx Awards. The campaign sheds light on the plight of abused and battered women in the UAE.

The “Time” campaign encourages women not to cover up the abuses, metaphorically represented by the make-up, but rather expose and resist these domestic tragedies.      

Advertising Agency: JWT Dubai, UAE
Creative Director: Chafic Haddad
Copywriters: DV Hari Krishna, Doug Mackay, Rami Abu Ghazeleh
Art Directors: Kedar Damle, Arnoldfelix Fabella, Tarek Samaan
 

Via [Ads of the World]