Did you know that color-blind children actually do see colors, but they just see them differently. What better way to illustrate this fact than through a campaign featuring famous characters, loved by children, in colors. Ninja Turtle green turns yellow, Kermit the Frog turns blue, Spiderman turns green. Stunning!

Agency: JWT Kuwait
Executive Creative Director: Mazen Fayad
Associate Creative Director: Mark Makhoul
Art Director: Amin Abuhamzeh
Copywriter: Laila Algharabally
Photographer: Steve Kauzman
Retouching: Rotfilter

Via [ AdBlogArabia ]