This distinctive campaign by Memac Oglivy and Mather for AdofDaMonth.com is a perfect example of unique advertising. The pencil sketched imagery of people about to meet their doom with the simple tag line "only the best will survive" creates powerful imagery for the the website's target audience, who are dedicated to advertising no matter what. The other impending moments of doom are Guilltone and Shot. 

Advertising Agency: Memac Ogilvy & Mather, Dubai
Executive Creative Director: Till Hohmann
Creative Director: Dalbir Singh
Art Director: Rafael Rizuto
Copywriter: Dalbir Singh, Rafael Rizuto
Illustrator: Regina Groffy

Via [ AdBlogArabia ]