This creative ad campaign by Tonic Communications for Burger King’s new Souffle is hilarious and effective. Parodying on popular cultural movies and icons, the campaign twists these symbols to suggest that Souffle is so good, that you don’t have to be! The other popular mass culture icons is the masterpiece movie Kite Ruiner and the well known Count Jerkula.

Advertising Agency: Tonic Communications, Dubai, UAE

Creative Director: Vincent Raffray

Art Director / Illustrator: Renata Giovannoni

Copywriter: Kristofer Richardson

Via [AdsoftheWorld]