This campaign was executed by Intermarkets Dubai, for its client, Ducab. The campaign depicts how Ducab's core business, cable-manufacturing, is the lifeline of Dubai's infrastructure, and by extension, how its products have helped further push various sectors, throughout the real estate industry, and in virtually every other office.

Advertising Agency: Intermarkets, Dubai, UAE
Creative Director: Ian Rowland Gerry
Copywriter: Siddhartha Banerjee
Art Director: Prem Rajan
Illustrator: Babar Azeem, Javed Siddiqui
Photographer: Joe Sassine
Model maker: Ashok & Co.

Via [ AdBlogArabia ]