To promote the globe-trotting spirit of the Land Rover, each execution features ordinary puzzles in scripts of exotic languages from far corners of the world. This created an interactive yet cost-effective way to highlight the Land Rover brand's thirst for adventure. Also see Inuktitut Path Puzzle, Tibetan Scramble and Cherokee Jumble.

Advertising Agency: Y&R, Dubai
Executive Creative Director: Shahir Zag
Creative Director, Art Director, Writer: Komal Bedi Sohal
Creative Director, Writer, Art Director: Shahir Zag
Account Planner: Nadine Ghossoub

Via [Ads Of The World]