Creative Agency: Marcom, Egypt
Creative Director: Tamer Serag El Din
Creative Team: Rania El Kest, Karim A. Yusuf, Ayman Salah El Din

The logic behind our creative was to position the car as a multi-activity vehicle. By linking the car directly to people’s diverse lifestyles, the ad depicts a gearshift with the standard gears replaced with different lifestyle modes such as travel, family, play and work.