Polo, a Nestle brand, is known universally as 'the mint with a hole'. And this campaign of 3 press ads, brings to life this product truth through a series of icy cool transformations that occur when things pass through this 'hole'. Whether it's an Australian Bushman turning into a Yupik Eskimo, a skateboarder into snowboarder or this Asiatic black bear turning into a Polar bear, this 'hole' transforms everything into its 'icy cool version'.

 

Advertising Agency: JWT, Dubai
ECD: Chafic Haddad & Russell Heubach
Art Director: Husen Baba
Writer: Zahir Mirza
Illustrator: Xavier Cacho
Chief Strategic Planner: Prabhakar Iyer
Account Director: Shereen Fotouh