This campaign by Pencil advertising Kuwait highlights the risk of diabetes, and the consequences of underestimating this growing health concern. The advertisements present the different outcomes that may occur if diabetes is overlooked and disregarded. Also see Sight, Bones, Heart and Scar.

Advertising Agency: Pencil Advertising, Kuwait
Creative Director: Gilbert S. Semillano
Art Directors: Maxwell Moreno, Alex Kouta
Designers: Mariam Hashim, Deyaa Jafaar
Copywriter: Nader Tibi, Mariam Hashim
Photography: Romeo Productions
Retouchers: Jerrubaal Terciano, Maxwell Moreno
Media: Ayman Anwar Abdulsalam

Via [AdBlogArabia]