"Keep your baby dry", I guess we all agree on that as we all went through noisy times while children were crying because of wet diapers. But it seems that Pampers which is one of the leaders in this field believes that a wet diaper has other bad results.

This campaign developed by Saatchi & Saatchi in Dubai highlights the bad influence of wet diapers on children's sleep with will prevent the children from a proper learning. The ads featured learning toy where children are supposed to link words with pictures, but what happens when the child is not dry, see the ad.

Creative Agency: Saatchi & Saatchi, Dubai
Creative Director: Ed Jones
Art Director: Fadi Yaish
Copywriter: Avinash Sampath
Illustrator: Fadi Yaish