Interesting approach for a breast cancer public awareness campaign by Pencil Advertising in Kuwait! The ad featured two balloons; one of them is torn to communicate that any woman might lose her breast because of the cancer, as easy as exploding a balloon!

The ad is nice and neat; the whole ad is Pink, which is usually considered as a Female Color”, and aims at encouraging women to check their breasts through undertaking a simple self examination every month, before it’s too late!

Creative Agency: PENCIL Advertising, Kuwait
Chief Creative Director: Gilbert S. Semillano

via [ AdBlog Arabia ]