Benefiting from the name of the newspaper, Al Balad  (The country), an ear panel was booked as a continuation of the publication logo on the anniversary campaign launch date creating a bold statement “The Country is Celebrating”. As a revealer, an inside half page was booked on the same day carrying Spinneys logo, offers and 11th year anniversary logo. Also see Celebrating prices.

Client Name: Spinneys Supermarket
Media buying concept: Marketing Department of Spinneys
Campaign creative work: Team Y&R, Lebanon
Media booking: Media Associates

Via [AdBlogArabia]