The Times campaign by JWT Dubai presented a series of advertisements for the Emirates Airlines Dubai Rugby Sevens in a bold, yet unusual way. The use of poetry in this campaign emphasizes love for the game, audacity, high spirits, and the rushing adrenaline experience on the field.  Also see Run run run, No ordinary roar, Locked & frozen heads, Body rises, eyes behold, Feet like pillars, Time, it's in a rush.

Advertising Agency: JWT, Dubai
Creative Director: Chafic Haddad
Art Director: Layan Aziz
Copywriter: D V Hari Krishna
Account Head: Prabhakar Iyer

Via [AdsOfTheWorld]