PARC has published its 2008 advertising statistics and analysis for the region, showing a rise in some countries and the fall in others.

Middle East advertising expenditure shows a spike of 25%, reaching almost $10 billion.

$4.3 billion (around 43%) is generated by T.V., which is not surprising, leaving the remaining 57% to Print, Radio, Outdoor, and Cinema.

Looking at the geographic split, Pan Arab expenditure, as was the case in previous years, is the highest contributor at $3.7 billion. The UAE market follows at $2 billion, leaving Egypt and the Kingdom of Saudi Arabia competing for third place at $1.1 billion.

As for spending traits, summer is when advertising peaks with 29% of the annual expenditures, with winter being the lowest season of expenditure at 21%. This is applicable to almost all of the markets.

For a full report click on the follwoing link, PARC 2008 Advertising Markets Report

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