Research & Reports

Internet leads as source for local eating and business information

editor — Sun, 22 Jan 2012 03:56:06 -0800

According to a study by The Pew Research Center's Project for Excellence in Journalism and Internet & American Life Project, people looking for information about local restaurants and other businesses say they rely on the internet (especially search engines) more than any other source.

Pan Arab Research Center reveals regional ad spend for 2011

editor — Sun, 08 Jan 2012 01:04:40 -0800

The Pan Arab Research Center has released its advertsing statistics for 2011. According to the PARC's findings, the region demonstrated resilience and stability in the wake of the Arab Spring as advertising revenues totaled US$14.3 billion in 2011 (a 4% increase). According to the PARC's findings, the UAE has regained its status as the leading advertising market in the region, demonstrating a 1% growth.

Arab social media report; The role of social media in Arab women’s empowerment

editor — Wed, 28 Dec 2011 00:23:59 -0800

Produced by the Dubai School of Government’s Governance and Innovation Program, the Arab Social Media Report observes usage trends of online social networking tools across the Arab region.

Why we add and remove Facebook friends

editor — Tue, 27 Dec 2011 01:39:15 -0800

A recent study by NM Incite surveyed 1,865 adult social media users. The study observed Internet forums, blogs, Facebook and Twitter, as well as other social networking websites from March 31 to April 14th. The study revealed the reasons people add and remove friends from their social networking pages, and what social media sites are used for.

Quadrennial events to help ad market grow in 2012 despite economic troubles

editor — Sun, 18 Dec 2011 03:34:30 -0800

According to ZenithOptimedia, global ad expenditure will end this year at US$464 billion, 3.5% higher than in 2010, then accelerate to US$486 billion – a 4.7% growth – despite the continuing slowdown in Europe and fears that its debt crisis will get much worse.

The ROI of social media marketing

editor — Tue, 13 Dec 2011 03:35:45 -0800

As businesses are increasingly investing in social media marketing, many are wondering if this marketing method is actually effective. There is currently no 'standard' means of measurement, but there are a wide variety of goals and metrics used to define the ROI of social media marketing campaigns.

Mobile advertising sees significant growth in third quarter

editor — Wed, 23 Nov 2011 04:12:22 -0800

According to the S.M.A.R.T. third quarter report, brands are spending more on mobile advertising, 'Finance' being the top US mobile advertising vertical, while 'Entertainment' came in second and 'Retail/Restaurants' third.

TV continues to dominate use of digital media devices among children

editor — Thu, 17 Nov 2011 02:15:58 -0800

According to Common Sense Media, research has found that more than half of all children (52 percent) have access to either a smartphone, video iPod or a tablet device. The research also reveals media trends among children based on their age and income group, suggesting that access to digital devices is highest among children aged 0-8 who come from high income families.

64% of brand followers on Twitter are already existing customers

editor — Sat, 12 Nov 2011 02:12:54 -0800

According to a study by Chadwick Martin Bailey, an estimated 21% of Twitter users are using the social media network to follow consumer brands. According to the report, 64% of these followers are already existing customers of the company.

Internet users receptive to relevant ads

editor — Tue, 25 Oct 2011 04:39:53 -0700

According to online video provider Eyeview and travel site KAYAK, personalized video ads can have positive brand-boosting effects for advertisers.