The punctual handover of the Manama based project coincides with the companies 2nd year anniversary in Dubai and Managing Director Daniel Waller was able to celebrate this by signing off on one of their biggest Middle East projects to date, saying. “I can’t help but feel exceptionally proud on the completion of the Zain HQ project, Bahrain. It is one of the biggest and most complicated projects undertaken by Four Graphics, the team and technology we put together specifically for the project ensured it went smoothly and on schedule.”
 
The completion of the Zain project was a logistical success too as staff and material from their London offices were flown in to ensure the job was executed to the highest standards possible. Using Dubai as a base, project managers and installers collaboratively put the pieces together until the 23rd October when the last sections of wallpaper were pasted into position.
 
The success of the project was thanks to a cohesive collaboration with Future Brand, the chosen branding agency for Zain, who are based in London. Future Brand and Four Graphics already held an effective working relationship and the Dubai branch opening proved to be a tactical and logistical advantage as Future Brand secured the Zain branding deal. Four Graphics were able to offer full scope of works through design to completion for the graphics package. Design briefs and instructions were communicated between the two companies in London and ultimately passed on to Four Graphic’s Dubai based team of project managers once the green light was given to commence work.
 
British owned Four Graphics expanded their print and install operations in October 2007 by introducing Four Graphics Middle East to the regional marketplace. They now run a full-scale printing facility in Dubai, specialising in retail and interior installs. Four Graphics Middle East harnessed their digital print to wallpaper technology to give the Zain premises a creative injection of contemporary colour. The project was finished in early October and utilized the full range of Four Graphic’s expertise, from actual production to project management. As a fully in-house venture, 80% of the printable material was produced in their Dubai-based production warehouse with the remaining 20% coming from their London headquarters. Their notable reputation in the digital wallpaper sector has opened doors to a wider reaching client base as interest develops for further projects in Tanzania, Nigeria and Italy.
 
Four Graphics and Four Graphics Middle East are now very keen to further expand their scope of work around the globe, as well as developing their core business in the UAE, Dan Waller adding. “I now very much look forward to similar projects in the Middle East and Africa and the challenges they may bring, we hope to continue to show the graphics industry back in the UK that it is possible to achieve  very high quality work along with the financial rewards that go with”.Their Dubai-based production warehouse emulates their London facilities which will serve to further realise their main objective of offering British standard print projects here in Dubai.