The growing importance of the Lebanese advertising market was highlighted recently with the second visit to TBWA\RIZK of Mr. Jean-Marie Dru, Chairman of global advertising network TBWA\ Worldwide.Mr. Dru is renowned for being the father of the unique TBWA\ 'Disruption' philosophy which ensures breakthrough advertising creative by identifying advertising conventions and then breaking them.

During his recent visit, Mr. Dru was introduced to the various departments of TBWA\RIZK and conducted a review of the creative work done by the agency. He was particularly impressed by the agency's expansion in the emerging markets of the region.

Mr. Dru took time to define his 'Disruption' philosophy and stated it is both a mind-set and a methodology that TBWA uses every day in developing ideas that help its clients find a completely original way of presenting a brand to the world.

During his visit Mr. Dru was accompanied by Ramzi Raad, Chairman and CEO of the TBWA\RAAD Middle East and North Africa Network and Reda Raad, Group Managing Director.