The Superbrands organization, acclaimed worldwide as being the independent authority and arbiter of branding excellence, has appointed Oryx Advertising Co as its partner for the Qatar Programme.

 

Originally set up in London in 1994 where it published the first book, Superbrands is committed to paying tribute to exceptional brands and promoting the discipline of branding. Since then it has expanded its operations to 85 countries worldwide including Argentina, Australia, Brazil, China, Denmark, Egypt, France, Germany, Greece, Hong Kong, Hungary, India, Indonesia, Ireland, Italy, Kuwait. Lebanon, Malaysia, Mexico, Morocco, Netherlands, Norway, Pakistan, Philippines, Poland, Portugal, Russia, Saudi Arabia, Singapore, Spain, Sri Lanka, Sweden, Thailand, Turkey, United Arab Emirates, United Kingdom and the United States.

The Superbrands programme starts with the appointment of Council members in each country which is comprised of individuals who have shown exceptional aptitude in business and who have a thorough knowledge of the country's markets and methods of business.

Prominent personalities like H.E. Sheikha Lubna Bint Khalid Al Qasimi - Minister - Ministry of Foreign Trade, Piyush Mathur - Regional Managing Director MENA and Pakistan - The Nielsen Company, Mishal Kanoo - Deputy Chairman - UAE & Oman - The Kanoo Group and Colm Mcloughlin - Managing Director - Dubai Duty Free are among the council members of the United Arab Emirates chapter of Superbrands. The Superbrands Council members are asked to score brands from a comprehensive list prepared and the top scoring brands are designated Superbrands.

Speaking of the partnership, Mike English, Director Superbrands, said "Having scouted the promising and vibrant Qatar market, we were pleased partner with Oryx Advertising who bring in extensive local knowledge, credibility and network. Being publishers of leading titles like Qatar Today, Qatar Al Yom, Woman Today & GLAM adds to the value they bring to Superbrands Qatar programme."

Ravi Raman, Vice President Oryx Advertising, said, "Superbrands is like a brands barometer for the country, it provides a snapshot of brands which are well managed and deliver their promise. With Qatar's exponential growth some strong local brands has emerged and I am confident that Superbrands Qatar programme will be highly successful."