PARC: Ad spend up for Ramadan, but less than last year due to regional unrest

Despite the regional unrest and the economic downturn in the US, Ramadan witnessed an increase in advertising expenditures compared to previous months this year, but remains lower than last year.

This is due to the political unrest sweeping many parts of the region, coupled with the credit downgrade in the US and the debt crisis in Europe.

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Advertising Business