TWBA\ZEENAH appoints new Executive Creative Director in Muscat

TBWA/ZEENAH, Oman's leading marketing services and strategic advertising agency, has announced the appointment of Manfred Offermann as its new Executive Creative Director.

Manfred, a German national, brings over 25 years international experience to the role and will head up the agency's dynamic creative team - delivering innovative award winning work for local, regional and international companies.

No stranger to the region, Manfred has worked for leading international advertising agencies in Abu Dhabi, Cairo and Dubai in addition to spells in New York, London, Turin and his native Germany.  He has worked for the GGK, Young & Rubicam, Armando Testa and Fortune Promoseven agencies before taking on his current challenge in Muscat.

Commenting on his new role, Manfred said: "Ever since I have worked in the advertising business, TBWA has been one of the more fascinating agency brands, and when I first came to Muscat to meet the team I was immediately captured by the 'disruptive' TBWA spirit. I am very proud to have been given the opportunity to lead such a very professional creative team, and foresee many tremendous opportunities in the future".

In the new role, he will head up a creative department responsible for campaigns across Oman and overseas for some of the country's leading brands including Omantel/Oman Mobile, Muriya Tourism, Electricity Holding Company, Zubair Automotive Group, A'Saffa Poultry, Muscat Hills Golf and Country Club, WJ Towell, Enhance, Shangri-La's Barr Al Jissah Resort & Spa, Henkel, Etihad Airways, Al Khalili Group, Muscat Eye Laser Centre and Bank Sohar.

TBWA/ZEENAH General Manager Ian Butlin added: "Manfred brings a wealth of international experience across brands in all business sectors and will be a huge asset to our continuing growth and development as Oman's most innovative and creative agency.  His passion for advertising, leadership skills and commitment to the development and nurturing of new young talent make him the ideal choice for this pivotal role within the agency."

The ZEENAH Group is the fastest growing communications company in Oman and is a part of the Zubair Corporation. Since its inception a little over 5 years ago has grown to employ over 70 staff and today comprises four separate areas of communications expertise and excellence - TBWA/ZEENAH, ZEENAH PR, ZEENAH Events and ZEENAH Media.