Benetton campaign sparks public uproar and legal action from Vatican

Clothing brand Benetton has done it again, launching a very controversial campaign, but this time it involves world leaders and has sparked a 'public relations crisis' for the company. The ads show images of the world leaders and personalities kissing one another. The 'Unhate' campaign which supports the Unhate Foundation, produced by Fabrica in cooperation with 72andSunny NL, is intended to promote a new way of looking at hatred.

The Vatican said it will be taking legal action to prevent the publication of one of the images featuring a photo montage showing the Pope kissing the Imam of the Al-Azhar Mosque.

The campaign is running in press and outdoor media, and there's even a TV commercial. See all the images here on the blog.
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