Starcom MediaVest Group (SMG) has been appointed by Saudi Arabia's Solb Steel as its media communications agency. Effective from 1 December 2012, the contract covers the entire Saudi Arabian market and was signed with a renewal agreement spanning all media.
Established in 2006, Solb Steel is Saudi Arabia's biggest steel manufacturer.
Thus, gaining this account represents a major win for SMG.
"We chose SMG as our media agency following a competitive multi-agency pitch," explained Abdulqader Al-Mubarak, Senior Head Marketing.
"The decision was based on the Group's ability to closely tie our business strategy and objectives with an innovative media vision. During the pitch process, the SMG team demonstrated tremendous dedication, leadership and skills, and we are excited to join forces with them behind a singular vision and unlock this win's full potential," he added.
Ramzi Ghanem, Managing Director of SMG KSA, echoed that statement, adding, "We are delighted that Solb Steel has chosen us and - thanks to our deep understanding of Saudi consumers - are confident in our capacity to drive market penetration, effectively target audiences, add value to the business and help carry the brand to the next level of success. In truth, we have been managing and providing multi-media creative consultancy services to Solb Steel since November, and so, this win is a natural progression in an already fruitful business relationship."