Abu Dhabi Media Company confirmed today that its new, much-anticipated quality English language newspaper will be called The National.

Editor-in-Chief Martin Newland commented, "The role of The National is to reflect society, help that society evolve and, perhaps most importantly, promote the bedrock traditions and virtues that must be preserved even in times of change and that is why we have called our paper The National."

The broadsheet, which goes on sale across the UAE on April 17, will contain 80 pages of intelligent and well-designed news, business, sports, culture and features coverage. An online version will also be available at www.thenational.ae.  The 200 strong news team, which includes award-winning journalists from the emirates and around the world, will provide local and international coverage from across the globe.

The National will be officially launched at a gala event on April 16 under the patronage of His Highness General Sheikh Mohammed Bin Zayed Al Nahyan, Crown Prince of Abu Dhabi, Deputy Supreme Commander of the UAE Armed Forces and Chairman of the Abu Dhabi Executive Council.