Organisers of the Middle East’s first ever event dedicated to the MICE, Events and Entertainment industry, the Middle East EVENT Show, have announced a change in plans recently. The show will now be held from 1 – 2 June 2011 at the Dubai International Convention and Exhibition Centre – the award winning, purpose built venue with modern facilities designed to host complex and large scale international events.

“This decision has been made in light of the overwhelming response and interest that we have received from the industry, not only within the Middle East but also from Europe”, said Samantha Kane-Macdonald, Exhibition Manager for the Middle East EVENT Show.

BACKGROUND: It is no secret that the Middle East events industry has been growing at a rapid pace.  This growth has been fuelled not only by the increased international interest in this oil rich region, but also due to its ideal location at the crossroads to Asia, Africa, Europe as well as easy access to Australasia.

A multitude of events, including trade and consumer exhibitions, international conferences and seminars, festivals and fairs, corporate and private functions and world class sporting events take place across the Middle East throughout the year. Due to massive industry demand for event related products, equipment and services; the Middle East EVENT Show was launched at the second Middle East Event Awards that were held in May this year.  

The UAE government has invested heavily in promoting both the capital city - Abu Dhabi, and its well known neighbour Dubai, to a global audience. Further catapulting the region to a global audience is the 2011 grand opening of the Qatar National Convention Centre, a world-first green-technology venue and Qatar’s bid to host the 2022 World Cup™  

The Middle East EVENT Show will provide a much needed platform for suppliers and service providers to meet with events industry professionals from across the region.  For the first time, the entire industry will have the opportunity to meet and network in the same arena.  

The EVENT Show will be taking place from the 1-2 June 2011 at the Dubai International Convention and Exhibition Centre.  The established and highly successful Middle East Event Awards will now be part of the show and will take place on the 1st June 2011.

For details and enquiries, please visit: www.me-eventshow.com