The region's top spokespeople prepare for the 5th GMR Annual Marketing to Women Conference 2011


Alexandre Hawari, co-CEO of Mediaquest Corp.


Gulf Marketing Review, the leading resource for marketing in the region and a Mediaquest Corp. publication, has lined up some of the region's top speakers for the 5th Annual GMR Marketing to Women conference, due to take place at The Address Hotel, Downtown Dubai on 31 May 2011.

The conference will deconstruct conventional marketing wisdom to help unearth fresh insights, new attitudes and behaviour as part of a deeper drill into what women really need from brands.
The one day conference will highlight emerging global trends by providing the latest tools and techniques to help marketers connect more deeply with one of the region's most influential consumer bases; women. Demonstrating the huge importance of the subject matter, many leading brands have pledged their support, including Yahoo Maktoob, Rotana Media Services, Al Aan TV, Patchi, Kaya Skin Clinic, Haya MBC, dotmena and Fox. 
Promising exclusive research and packed with insights, thought-leadership and case studies, the conference is geared towards helping regional and global brands communicate more effectively and to create deeper, longer lasting relationships with the region's female consumers.
Commenting on the 5th Annual GMR Marketing to Women conference, co-CEO of Mediaquest Corp, Mr. Alexandre Hawari, said: "This year's conference promises to deliver unique insights with a different flavor through in depth research on what women really want in the region. The line-up of speakers we have this year, as always, will deliver intelligent and knowledgeable solutions, while offering creative ideas to help companies engage with their female consumers."
This year's conference will include speakers from a broad array of industries giving a wide spectrum of ideas and experiences from the world of female marketing. Topics and speakers will include; the Emergence of the New Age Muslim woman by Sai Bhaswana Pingali, Research Dir - Head of Qualitative, AMRB; Ladies Only! Women and Finance in the Middle East by Vikram Krishna, Head of Group Marketing, Emirates NBD; Creating Successful Brands for Women in Saudi Arabia by Kamal Jamjoom, Founder & Chairman KOJ, Nayomi and Mikyajy; Not all channels are created equal: What 2500 women really need from online marketers by Tamara Deprez, Research Director, Yahoo Maktoob; Buy Me! Buy Me! Insights-driven strategy and predictive modeling for more effective in-store activation by Richard Woodward, Business Director, Ogilvy Action; It's Me Time: Re-Krafting Cadbury's Flake for that Moment of Indulgence by Wael Kaskas, Category Marketing Manager, GCC & New Markets Confectionaries, Kraft Foods; Case Study: Addressing health and wellness needs among Saudi women through social media by Rania Rostom, Director of Corporate Communications, GE Healthymagination; Skindeep: Spreading the Word about Beauty by Nivea.
To add to the extensive lineup, a panel of speakers from DU, Microsoft Gulf, Leo Burnett and Nissan Middle East will discuss the topic 'Women - Are they second class consumers?' rounding off a full day of exclusive learnings and trends for attendees. The findings will assist companies and industries alike in targeting and positioning their brands precisely by understanding female consumers' relationship with their choice of brands. 
Further distinguishing this year's conference from previous years is the presentation of a detailed study that will showcase and highlight women's attitudes, behaviours and their engagement with brands on a day-to-day basis. The study promises to give a unique insight and perspective into what women from all ages and socio economic backgrounds really want and need from a brand.
These results will be of benefit to senior managers, directors, business development managers, commercial and advertising managers, presidents, and CEOs for decision-making purposes when it comes to brand positioning and strengthening the consumer-brand relationship.