Leading independent branding and creative consultancy Unisono has won two awards at the prestigious 2012 Rebrand 100 Awards for its strategic rebranding work for clients Naseej and Cityscape. The Rebrand 100 awards are recognized as the world’s most respected for effective brand transformations and cover submissions of work across all industry segments.
This is the third award Unisono has received from Rebrand 100; in 2010 it was recognized for its work rebranding Bahrain Financing Company to BFC. Just making the shortlist of Rebrand Awards is considered a major industry accomplishment. This year, Unisono won a Distinction and a Merit for it’s work on Naseej and Cityscape respectively. Winning Distinction is the branding equivalent of a gold at Cannes; Merit a silver.
Each year, an international, multidisciplinary mix of industry experts convenes to judge the world’s greatest rebrands from the world’s best branding agencies. They consider “before” and “after” representations of the brand to gauge the strategic intentions of the transformation, as well as the efficacy of the work. The criteria include both the creative and strategic execution, and the impact on the target market, while the identities of the agencies remain anonymous to ensure awards are made on merit.
For Naseej, the end-to-end property development company, Unisono created an empowering brand strategy to effectively position the brand as a value innovator. Commenting on the win, Mark Haikal, Head of Business Development and Property Services at Naseej said, “We selected Unisono based on their creative and strategic capabilities. Not only has their branding proven we made a sound judgement in our selection of Unisono as our strategic branding partner, but we are delighted the rebrand has been recognised as some of the best of its kind on a global scale. We very much look forward to developing our brand further with Unisono.”
For Cityscape, the Middle East’s premier real estate show, Unisono reinvented the brand architecture, creating an innovative, extensible global identity system that supported the businesses ambition and potential, while refocusing the organisation on their core strengths and values. The solution allowed Cityscape to see and realise their true potential as a fully extended business services platform rather than simply a ‘real estate show’.
Unisono CEO, Amy Morgan said, “Being an independent agency continues to allow us to positively transform our clients with the right strategies in place to create and elevate their brands. It’s the ability to be completely objective that has allowed us to create work that has been recognized in the top 100 rebrands across the entire world.
More importantly, these awards recognize our clients for their commitment to international standards and excellence at every level of their organisation – they prove our clients can compete on a global platform. We are proud to be part of such regional success stories – as a Bahraini born company we are particularly proud to present such positive results against the backdrop of the difficult business atmosphere. Bahrain can be a regional centre of creative excellence”
Unisono continues its regional push forward with a number of significant new business wins and its own brand philosophy evolving to offer clients braver solutions in an increasingly competitive marketing landscape.