Right to left: Zoya Sakr, Sultan Al Abdul Mohsen, Maysaa al Aamoudi and Sadaqa

Al Aan TV has revealed its distinctive participation and sponsorship of the Media and Marketing Show on its first day where it covered live on air the inauguration of the exhibition from a studio that was designed specially to cover the activities of the show and give an opportunity to all exhibitors to endorse their products and services.

Al Aan’s outdoor broadcasting crew worked in conjunction with the Studio at its headquarter in Dubai Media City to cover the inauguration ceremony witnessed by His Highness Sheikh Hasher bin Maktoum Al Maktoum, Director General of Dubai Information Department, Who stopped by Al Aan TV studio during his tour inside the exhibition and expressed his consideration to the channel’s efforts in supporting meaningful media strategies.

Maysaa Al Amoudi, news anchor of Al Youm morning show on Al Aan TV who was present at the show, hosted Zoya Sakr, Head of Sales and Marketing in the channel who has revealed the remarkable progress that was achieved in 2009 and particularly the resounding increase of viewership. Sakr also shed light on the future marketing plans and the constant research for producing programs to meet with the concerns of the Arab viewers.

On the sidelines of the interviews, Maysaa also hosted Mrs. Nisreen Sadek, Head of News department in the channel who focused from her side on several important points among which the plan to produce new programs, Ms. Nasreen has also focused on the importance of highlighting the successes Saudi women and creativity in other areas, and talked about the need for deployment during the current time through the modern methods most notably the Internet to build a mass base. She also commended the technical team which has spared no effort in installing studio equipped with a record time in the Exhibition Hall in the Dubai Media and Marketing 2009.It should be noted that it is the only channel that has proved its presence in a live broadcast media covering the event.

Also many prominent media figures have been hosted on the sidelines of the exhibition, where they showed their views in a number of issues concerning media in the Arab world.

Al Aan TV is a Pan Arab TV channel based in Dubai Media City and available free-to-air on Nilesat and Arabsat. As a broadcaster AL Aan offers original programming presented in an innovative infotainment format. The channel aims to educate as well as to entertain while addressing the needs and aspirations of a young, dynamic and modern Arabic woman and family audience.