Effective Measure (www.effectivemeasure.com), the regions leading provider of audience measurement services and technology, today announced the expansion of its global office footprint, with the establishment of a regional headquarters in the UAE.

A dramatic increase in demand for the company’s products and services necessitated a move to setup the new office, and the expansion of its local team, with the announcement that Brendon Ogilvy would be taking on the newly created role of Regional Director for MENA.

The announcements came as Effective Measure further strengthened its position as the region’s standard for online audience measurement with the signing of leading publishers ITP, 7Days and Al Bawaba.
Speaking today about the announcements, Effective Measure CEO, Scott Julian, said he was confident that these announcements demonstrate the speed at which key players in the industry are throwing their support behind Effective Measure.

“The signups give Effective Measure a clear lead over competing systems”, said Mr.
Julian.
Effective Measure’s system of measurement is unique in providing publishers and advertisers with more insight than ever before into the demographic make up of websites’ audiences. These insights are calculated from an opted in sample of over 75,000 people.

Mark Gatty Saunt, Content & Advertising Sales Director at Al Bawaba, said that transparency was of vital importance.
“Transparency is critical and Al Bawaba has not yet been presented with a better solution than Effective Measure's.”

Effective Measure’s system has recently been certified by the London based Audit Bureau of Circulations.
Rob Broadgate, Sales Intelligence Manager at 7 Days, said “Here at 7DAYS we
recognise the importance of providing advertisers with reliable and comparable trading currencies that demonstrate how effective our media is.
“We feel the Effective Measures system gives great insight into both the size and quality of our online audience.”

Mr. Julian said he expects that this success will continue over the coming days and weeks.
“This will further enhance the ability of media agencies to plan and successfully execute their online advertising through Effective Measure.”