Rapid TV News reports that the English Premier League soccer matches are to be offered online from the start of this autumn’s season. According to Edward Borgerding, chief executive of ADMC, viewers will have a choice between two methods of viewing the games over broadband – either web television or internet protocol television (IPTV).

“The long-term future of media is going to be a subscription model,” he said. “Consumers will pay for things that they like. They will pay for content that they like and that they need. I think that’s the future, some combination of advertising-supported and subscription” stated Edward Borgerding.
 

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