The Fortnight of Fashion at the Dubai Mall are proud to announce their new partnership with Image Nation, the Dubai based luxury PR company who will be representing the event to local and international media, managing press participation and coverage for the campaign surrounding the fortnight long fashion event.

Image Nation, spearheaded by Ayman Fakoussa and Dipesh Depala intend to be the PR Company for luxury brands in the Middle East. Image Nation's brand partnerships have included internationally successful brands such as L'Oreal, Estee Lauder, Saks Fifth Avenue and Korloff Paris, whilst maintaining a strong list of local clientele including Ayesha Depala and Capital D Studio.

Ayman Fakoussa, Managing Partner, Image Nation commented on the new relationship: "We are thrilled to be involved with this year's Fortnight of Fashion. Building on the great success of last year's launch of the concept, we are really looking forward to working on this wonderful concept. The team has managed to bring together some of the world's leading luxury brands to showcase themselves to their consumers in a unique context. This year's event is set to be even bigger and better with some exciting new partners, public catwalk shows, as well as the much anticipated Andy Warhol fashion illustration exhibition."

"This partnership joins two brands that support the promotion and development of the luxury sector here in the Middle East. Image Nation's passion for luxury matches the ethos of the Fortnight of Fashion, that 'Fashion makes our hearts beat harder', and will see this year's event, in association with The Dubai Mall, achieve wider coverage of the event and see a greater level of awareness of the biggest fashion event in the region," he added.

The Fortnight of Fashion in association with The Dubai Mall runs from 7th-20th October and is open for public registration to ensure fashion lovers and their friends have the opportunity to take part in the 14-days of events.