Ipsos ASI introduces Big Idea service in the MENA region, helping marketers, brand managers and advertisers to identify and develop the 'one big idea' defining their brand in the mind of consumers.

"Big Idea" is a unique, strategic and valued offering in the marketplace that is giving solutions in 24 countries around the world. Moreover, "Big Idea" is positioned as early stage communications strategy research, for clients who are seeking Ipsos' expertise in developing, refining and optimizing their brands' future communication.

The new Big Idea solution uses qualitative and quantitative techniques to identify this idea, bringing together all relevant stakeholders in a research 'hothouse' to draw up a shortlist of ideas. The solution is designed to be evaluative as well as diagnostic and it is used before any substantial investments are made in the development and production side of an ad campaign.

"We are very excited to offer our clients a strategic communications testing platform," says Mr. Elie Oun, Managing Director of Ipsos UAE & Chief Operating Officer of Ipsos MediaCT. He adds, "Feedback from some of our largest clients implies that "Big Idea" solutions are one of their top interests & excitement and an area of research that Ipsos can own."

Ipsos ASI is delighted to partner with Ipsos Marketing and IUU on this integrated offer, leveraging the experience and expertise of each team to deliver great communications research to clients and their brands. A number of Big Idea trainings have been completed with Ipsos ASI Client Service teams and Ipsos Marketing Moderators. Trainings will be taped and available on the Ipsos Training Center.