Dubai Properties, has assigned creative agency group, Thinkscape, to design the interactive marketing media for Mudon, a property development covering an area of 73 million sq ft valued at $21bn.

Mudon, meaning 'cities' in Arabic, is among Dubai Properties' largest developments to date. Recreating five major Arab cities - Baghdad, Beirut, Damascus, Cairo, and Marrakesh - Mudon will be a 'cities-within-a-city' development.

The architecture of each of the cities will resemble its real-life counterpart, providing 50,000 residents with an authentic living experience and a modern and luxurious lifestyle.

'Thinkscape continues to improve its capacity to provide creative digital design that is at once sleek, cutting edge and above all, effective for Dubai Properties to market its products. Mudon is our latest task, following the previous success with the creation of interactive media kit for Dubai Properties global marketing, as well as its Bay Square project,' said Thinkscape group managing director, John Jong.

Dubai Properties is a leading master developer in the United Arab Emirates and a regional player. It was formed from the core group that sparked off the latest phase of mega developments in Dubai, including Dubai Internet City and Dubai Media City.

Thinkscape is an international group headquartered in Kuala Lumpur, Malaysia. It also has a regional setup in Dubai near the World Trade Centre district.

Described by UK's Web Designer magazine as an ideas-rich yet unpretentious creator of 'some of the best digital communication out there', the digital and creative communications agency is conferred MSC- (multimedia super corridor) Status recognition by the Malaysian government, and is an associate member of the Association of Accredited Advertising Agents (4As).

Its unique one-stop integrated portfolio of creative services includes brand planning, 3D animation, exhibition and retail design, experiential digital media, architecture rendering, advertising, identity and collateral design, brand strategic planning, web and interactive new media.