According to PARC’s analysis of Middle East advertising expenditures for the first half of 2009, expenditure has grown by 11% from the same period in 2008. However, in 2008, it grew 25% compared to results published in 2007.

Numbers indicate that there has been a significant increase in TV spending, reaching 51% compared to 43% in 2008; while newspaper advertising dropped by 5%.

Expenditure, with reference to the geographic split, shows that Pan Arab expenditure is the highest contributor as has been the case for previous years, adding up to around 2.2 million USD, followed by UAE contributing a total of 7.12 million USD, while KSA and Egypt contributing 5.23 and 5.21 million USD respectively.

As for advertising traits, figures show that advertising spend is at its highest during the months of April till June, reaching 55% compared to 45% in January-March.
 

For a full report click on the following link, PARC 2009 Advertising Markets Report.