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In its bid to drum up a loyal following, to anticipate Zain's foray into the Saudi telecommunications market, Al Jawal has become more aggressive in both service offerings and clever advertisements. JWT Riyadh executed this campaign for the Saudi telecom operator, which communicates the idea that users can speak for as long as they need. Check out the second advertisement of the campaign here.
This shelf-talker created by FP7/RUH in Saudi Arabia displays information about the online shopping portal, E-Mall.com, in the shape of a shopping cart which is also the logo for the website. The site offers the convenience of shopping from the comfort of your own home. The in-store display droves more traffic to the website.