Advertising

Entries deadline for Dubai Lynx Awards is extended to Thursday, 19 February

Mon, 2009-02-09 12:15 - By

The 3rd Dubai Lynx Awards, which forms part of the Dubai Advertising Festival, will honour and celebrate creative excellence in TV/Cinema, Print, Outdoor, Radio, Interactive, Direct & Sales Promotion, Media and Integrated advertising.Entry deadline is extended to Thursday 19 February 2009. Visit Enter Now to submit entries and to find key information on fees, competition rules, materials and much more.

In 2008, 2023 entries from 17 countries competed for the 2nd Dubai Lynx Awards. The work of all 181 trophy winners, as well as shortlisted entries, can be viewed in the Winners section.

Presented by the Cannes Lions International Advertising Festival, together with regional partners Motivate Publishing and sponsored by Gulf News, Dubai Lynx is held with the support of Dubai Media City (DMC) and in association with the UAE Chapter of the International Advertising Association (IAA).

The Dubai International Advertising Festival brings together advertising talent from across the Middle East and North Africa region (MENA), as well as from around the world. A series of high profile seminars, workshops, exhibitions and screenings are held, aimed at providing creative inspiration, learning and networking opportunities to the advertising and allied industries.

President | Queen

Sun, 2008-09-07 21:36 - By

editor

Print, Egypt, Advertising, Ads in Egypt, Ahmed Mokhtar, President, Strategies Cairo

This campaign, executed by Strategies Cairo for their client President, features cream cheese masquerading as royal figures, to convey a message President Cheese is 'the King or Queen' of cheese products. The series includes a Throne ad, and a Crown ad as well.

Plagiarism in the Middle East on the rise

Sat, 2007-06-09 22:51 - By

editor

Advertising Business, Advertising, Creativity, Farrukh Naeem, Plagirism

Farrukh Naeem writes: We the creative people in advertising – the creative directors, copywriters, art directors, graphic designers – take great pride in producing original ideas. At least that’s what we claim.

Then we see from amongst us, creatives being caught for copying not just a treatment or idea but entire sentences, phrases, tag lines, layouts with the fonts and visuals. The lack of self respect when one simply lifts someone else’s concept and execution is one of the reasons why we the advertising people have earned ourselves the notoriety of being in one of the least respected professions in the world. We have brought this upon us. Some of us just can’t help lifting stuff from advertising awards books. I have seen it happening so much, it has almost become an industry norm. Sad.

I remember one creative who kept the awards book he copied from, safely tucked in his drawer. So that no one will ever know where his ‘inspiration’ came from. His best idea was traced back to that book in his drawer. Perhaps it’s the pressure of winning awards. Perhaps it’s the lack of confidence in some people about creating something world class with their own mind.

This post is about an unethical and unflattering practice that I feel does disservice to our advertising profession. It’s about two buttons on our keyboard - ‘Ctrl’ and ‘C’. Let’s not use them too much.

Have you met people in the profession who say it’s cool to copy as long as one doesn’t get caught? Have your ideas and ads been lifted by other creatives who don’t have what it takes, but are faking it?

If you are a brand manager or marketer, would you hire a self-professed ‘global creative director’ who’s been caught stealing ideas from others and passing them as his own?

IAA Chairman Joseph Ghossoub is Campaign’s “Man of the Year”

Wed, 2006-12-20 21:50 - By

editor

Announcement, Advertising, Campaign ME Man of the Year 2006, International Advertising Association (IAA)

The International Advertising Association (IAA) is pleased to announce that Chairman and World President Joseph Ghossoub has been selected “Man of the Year” by Campaign magazine’s Middle East edition.

Tabasheer Design | Like Magic

Mon, 2012-02-06 08:35 - By

Ramziarabi

Print, Jordan, Advertising, JORDAN, Like Magic, Tabasheer Design

Advertising agency website:

http://www.tabasheerdesign.com

Advertising agency:

Tabasheer

Advertising Agency: Tabasheer Design, Jordan

Tabasheer Design | Surprising results

Mon, 2012-02-06 08:34 - By

Ramziarabi

Print, Jordan, Advertising, JORDAN, Ramzi Al-Arabi, Surprising results, Tabasheer

Advertising agency website:

http://www.tabasheerdesign.com

Advertising agency:

Tabasheer

Advertising Agency : Tabasheer Design, Jordan

Tabasheer Design | Fresh start

Mon, 2012-02-06 08:33 - By

Ramziarabi

Print, Jordan, Advertising, Fresh Start, JORDAN, Ramzi Al-Arabi, Tabasheer Design

Advertising agency website:

http://www.tabasheerdesign.com

Advertising agency:

Tabasheer

Advertising Agency: Tabasheer Design, Jordan

Microsoft Advertising launches ad contest that highlights its consumer channels

Wed, 2012-02-01 09:52 - By

editor

Advertising Business, Advertising News, Digital Media, Advertising, Media, marketingvox.com, Microsoft Advertising

Microsoft Advertising is launching a global digital advertising contest that will highlight the company’s diverse consumer channels. The company is inviting marketers from 30 countries to submit a digital media plan for a brand, using Microsoft Advertising technology such as MSN, Mobile, Windows Live, Xbox, and Messenger. The winners will get a trip to the Cannes Lions Festival of Creativity 2012.

Saudi Arabia accounts for 45% of Gulf ad spend

Mon, 2012-01-30 16:33 - By

editor

Advertising Business, Advertising News, Interview & Opinion, Advertising, Abdul Rahman Al-Hazaa, gulf advertising market, RapidTVNews, Saudi Arabia

According to the Saudi Arabia's Undersecretary for Information Abdul Rahman Al-Hazaa, the kingdom accounts for 45% of the advertising market in the Gulf, which is now worth S$2.2 billion in total. "I expect that the Kingdom will soon rank 43 in the global advertising market, with a total volume of over $2 billion," said Sami Raffoul, founder of the Pan Arab Research Centre.

Local mobile advertising in the US to reach $24 billion by 2016

Mon, 2012-01-30 10:26 - By

editor

Advertising Business, Advertising News, Analysis, Report, Research, Advertising, Media, $24 billion, 2016, Gordon Borrell, Local mobile advertising, MediaPost Mobile Summit

According to media guru Gordon Borrell, local mobile advertising is set for steep growth as budgets are allocated to mobile advertising. While speaking at the MediaPost Mobile Summit, Borrell said desktop ad budgets will shift to mobile in the next five years, propelling U.S. local mobile ad revenue to increase from about $2 billion this year to about $24 billion by 2016. Borell estimates that 88% of all local online advertising will be delivered on a mobile device.

According to Borrell, that growth will come directly at the expense of the desktop, where ad spending will decline by 76% in the next five years.