French cheese-manufacturer, Président, has commissioned JWT Tunisia to come up with this ad campaign, targeted at the local market. The campaign depicts cartoon figures that have grown into giants, thanks to their daily diet of Président cheese, which is rich in Calcium. Thumbs up for a campaign that not only speaks in the language of its target market, but also thinks like the targeted customers. The second installment can be seen here.

Cozmo, a major superstore retailer in Amman has rolled out its latest ad campaign, by Team/Y&R Amman. It features various landmarks around the world, and associates them with Cozmo in order to accentuate the novelty factor that consumers enjoy at Cozmo, because "There's Only One Cozmo". Check out all the visuals from this campaign in the mediaME Creative Gallery.