Kingston Holdings, the region's leading promoter of energy efficient solutions, has appointed Four Communications, the integrated communications agency, for a region-wide public relations programme to support the group's strong growth in the Middle East and North Africa.

ADNEC (Abu Dhabi National Exhibition Centre) has achieved the prestigious ISO 9001:2008 certification further endorsing its status as a leading exhibition, conference and event venue in the Middle East region.

Middle East Management Centre (MEMC) will be conducting for the first time in the Gulf the Blue Ocean Strategy (BOS) executive workshops in Abu Dhabi and Doha on March 6 and 8, respectively. The aim of BOS is not to out-perform the competition in the existing industry, but to create new market space or a blue ocean, thereby making the competition irrelevant. The BOS was developed by Professors W Chan Kim and Renée Mauborgne. The strategy is the result of a decade-long study of 150 strategic moves spanning more than 30 industries over 100 years. 

All About Brands recently launched two television commercials as part of a wider MENA and international campaign for Mubadala Development Company, an Abu Dhabi based investment and development company.

Following a competitive pitch between some of the region's top media agencies, Emirates NBD has awarded its media business to MediaVest. This is a huge win for the agency, who will look after the Emirates NBD account across the Middle East. Their appointment is effective immediately.