In its bid to drum up a loyal following, to anticipate Zain's foray into the Saudi telecommunications market, Al Jawal has become more aggressive in both service offerings and clever advertisements. JWT Riyadh executed this campaign for the Saudi telecom operator, which communicates the idea that users can speak for as long as they need. Check out the second advertisement of the campaign here.

Another unconventional campaign by Leo Burnett Cairo, this time with a 'Blade Runner' theme of a dark future which Link DSL will protect you. This visual is called Virus and the another visual in this campaign is called  Download Dealer.