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Account Win
Kingston Holdings appoints Four Communications for regional PR campaign
Sun, 2012-02-05 09:24 - By
Account Win, Announcement, Other, appoints, Four Communications, Kingston Holdings, Lalu Samuel, Pierlight
Kingston Holdings, the region's leading promoter of energy efficient solutions, has appointed Four Communications, the integrated communications agency, for a region-wide public relations programme to support the group's strong growth in the Middle East and North Africa.
General Motors Co. appoints Carat as strategic global media partner
Mon, 2012-01-30 10:00 - By
Account Win, Announcement, PR Business, Media, Aegis Group plc, Carat, General Motors Co., Jerry Buhlmann, Joel Ewanick, Kantar Media, Michael Nederlof, Nigel Morris
Aegis Group plc, one the world’s leading, focused media and digital communications groups, announced that Carat, which has its regional headquarters based in Dubai, has been appointed by General Motors Co. as its digital media partner, following a full agency review undertaken during the fourth quarter of 2011.
All About Brands helps to position Mubadala on the international stage
Wed, 2012-01-25 16:41 - By
Account Win, Advertising Business, Advertising News, Media Business, Advertising, Industrial & Agriculture, Other, All About Brands, Mubadala, Simon Impey
All About Brands recently launched two television commercials as part of a wider MENA and international campaign for Mubadala Development Company, an Abu Dhabi based investment and development company.
Emirates NBD awards media account to MediaVest
Wed, 2012-01-25 09:44 - By
Following a competitive pitch between some of the region's top media agencies, Emirates NBD has awarded its media business to MediaVest. This is a huge win for the agency, who will look after the Emirates NBD account across the Middle East. Their appointment is effective immediately.
Trafalgar appoints Paragon Marketing Communications
Thu, 2012-01-05 07:48 - By
Account Win, PR Business, Clothing & Footwear, Retail services, Paragon Marketing Communications Kuwait, Trafalgar General Trading Company
Trafalgar General Trading Company has appointed Paragon Marketing Communications as its authorized media representative. Paragon provides companies and businesses with marketing communication services by implementing brand strategies. The communications company has been representing the luxury retailer since December 25th.
Masafi signs up two advertising agencies to handle communications for various brands
Tue, 2011-12-13 08:52 - By
Account Win, Advertising Business, Advertising News, Advertising, Non-alcoholic beverages, Madison Advertising, Masafi, Reginald Randall, TBWA/RAAD
Masafi, one of the leading FMCG brands in the Gulf and Middle East, today announced that it has handed over the advertising business to two agencies across different brand verticals.
East Innovations appointed to undertake redesign of Behbehani Brothers used car website
Mon, 2011-12-12 13:55 - By
PRCo Dubai appointed PR representative for Meliá Hotels International and Meliá Dubai
Wed, 2011-12-07 11:21 - By
OSN appoints Hill and Knowlton as its regional PR agency
Sun, 2011-12-04 11:06 - By
Account Win, Announcement, Broadcasting News, Media, AMEinfo.com, Hamad Malik, Hill and Knowlton, OSN, Yahala HD
OSN, the regional pay-television platform in the Middle East and Africa, has appointed Hill & Knowlton as its retained public relations agency for the Middle East following a competitive regional pitch.
With the recent launch of the Yahala! HD Arabic channel - taking the total number of channels on the platform to 93 including 19 high definition channels - supported heavily by a brand refresh under the tagline 'Just imagine', OSN has evolved the pay-TV experience to let viewers take control of their entertainment options.
"We've pioneered a number of broadcast firsts in the MENA region including personal video recording, Home Cinema, HD and 3D programming, and we're soon to launch a mobile platform to give our viewers the ultimate anytime, anywhere entertainment experience," said Hamad Malik, Chief Marketing Officer, OSN.
The integrated PR brief is focused on developing closer relationships through digital engagement with consumers and viewers across the MENA region. The regional programme will have a special focus on building conversations in the UAE, KSA, Egypt and Kuwait.
Commenting on the appointment of Hill & Knowlton, Hamad Malik said, "As OSN embarks on a new era of premium Arabic entertainment and continues to innovate to give our viewers even greater entertainment choices across four screens - television, smartphone, tablet and laptop - we required a PR agency that has the knowledge, insight, understanding and capability to help us build closer relationships with our customers."
Hill & Knowlton is a leading international communications consultancy with 84 offices around the world in 46 countries. It has been present in the region for over 25 years.
Seagate Technology appoints Frequency Communications as PR agency for MENA region
Thu, 2011-12-01 08:25 - By
Seagate Technology has appointed Dubai-based Frequency Communications as its PR agency for the Middle East and North Africa region (MENA). Effective immediately, Frequency Communications will be the key contact point for media inquiries about Seagate.
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