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PR Business
Most shared stories in January 2012
Tue, 2012-01-31 12:37 - By
Announcement, Content Business, Digital Media, Media Business, PR Business, Media, Aliqtisadi, Coca Cola, Digital video, Dubai Lynx, Facebook, Google, January Lookback, Mercedes-Benz, Most Shared in January, MTV, Prince AlWaleed bin Talal, Raja Trad, social media, Twitter, Who's Who
Every month, hundreds of news stories and headlines are shared by mediaME users across social media platforms. January 2012 was a particularly active month. The mediaME editor has picked the most shared stories, which provide a summarized look-back at the month.
The most shared news and stories on mediaME.com in January:
- Prince Alwaleed bin Talal explains Twitter investment
- Twitter censorship begins, by agreeing to delete posts if countries request it
- Raja Trad named 'Advertising Person Of The Year' by Dubai Lynx
- Aliqtisadi's cover 'reflects' its readers: Person of the Year 2011 is the Syrian Citizen
- UAE is the region's largest advertising market
- Pan Arab Research Center report reveals 4% increase in regional ad spend in 2011
- Regional PR and digital media sectors to grow in 2012
- Saudi Arabia to launch weather channel
- Mercedes-Benz adds Facebook to its in-vehicle telematics system
- MTV and Coca-Cola among brands that have used Facebook most effectively
- Social media use on workplace computers has increased by 300%
- Google changes search options, angers Twitter
- Dubai Lynx and Wunderman/Y&R launch 'Young Marketers School'
- Digital video ads will increase by over 250%
- Mobile TV is the third most popular 3G service in the Arab world
- Regional e-commerce sector expected to expand in 2012
- mediaME to publish "Who's Who in Digital Media Middle East 2012"
General Motors Co. appoints Carat as strategic global media partner
Mon, 2012-01-30 10:00 - By
Account Win, Announcement, PR Business, Media, Aegis Group plc, Carat, General Motors Co., Jerry Buhlmann, Joel Ewanick, Kantar Media, Michael Nederlof, Nigel Morris
Aegis Group plc, one the world’s leading, focused media and digital communications groups, announced that Carat, which has its regional headquarters based in Dubai, has been appointed by General Motors Co. as its digital media partner, following a full agency review undertaken during the fourth quarter of 2011.
Royal Philips Electronics and Ogilvy & Mather, seal the deal
Tue, 2012-01-24 09:00 - By
Announcement, PR Business, Advertising, Georges Aoun, Ogilvy & Mather, Philips Egypt, Royal Philips Electronics, Tamer Abolghar
After a four month global creative review, Philips has selected Ogilvy & Mather to become the company's global lead creative agency from January 1, 2012. Philips was impressed by Ogilvy's strong global network, in particular its strength in emerging markets; the robustness of its strategic planning process; and its fully integrated approach towards digital communications. In this capacity, Ogilvy will handle all strategic and creative marketing communications development across all Philips sectors and businesses, globally.
HH Sheikh Mohammed extends patronage to 20th Public Relations World Congress
Sun, 2012-01-22 08:10 - By
PR Business, Other, Faisal Al Zahrani, Grand Hyatt Dubai, Gulf Chapter of the International Public Relations Association (IPRA), Sheikh Mohammed bin Rashid Al Maktoum, Sunil John
His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, has extended his patronage to the 20th Public Relations World Congress (PRWC) which will take place at the Grand Hyatt Dubai over three days from March 13 - 15, 2012.
Hill+Knowlton Strategies appoints Josh Hendler as Global Chief Technology Officer
Thu, 2012-01-19 09:17 - By
PR Business, Other, Andrew Bleeker, Gallatin School New York University, Global Chief Technology Officer, Hill+Knowlton, Hill+Knowlton Strategies, Josh Hendler, ThoughtWorks
Hill+Knowlton Strategies has appointed Josh Hendler as Global Chief Technology Officer. Hendler, who is based in Washington D.C., will report directly to Andrew Bleeker, global director of the firm’s digital practice.
Tenmou entrepreneurs receive brand training from Unisono
Thu, 2012-01-19 08:44 - By
Tenmou’s official communications partner Unisono conducted a brand training session today at Unisono’s offices for the team of selected beneficiaries and entrepreneurs.
Google, Amazon and Marks & Spencer leading in terms of brand reputation
Thu, 2012-01-19 07:48 - By
PR Business, Other, Amazon, Android, British Airways, Google, HTC, Marks & Spencer, Sarah Murphy, YouGov, YouGov's annual BrandIndex league table
Google, Amazon and Marks & Spencer have secured the top spots on YouGov's annual BrandIndex league table for 2011. YouGov annually measures the quality, value, customer satisfaction and reputation of consumer brands according to the input of 2,000 UK-based consumers.
It has proven to be a difficult year for marketers in the UK. Few brands have managed to improve their perceptions by consumers. "However, many outside the leaders have certainly bucked that trend, most notably British Airways, Android and HTC who achieved the highest increase in consumer ratings from 2010 to 2011,” said YouGov’s associate director for BrandIndex Sarah Murphy.
Read More at eConsultancy.com
PRCo Dubai appointed PR representative for Sofitel Bahrain Zallaq Thalassa Sea and Spa
Wed, 2012-01-18 10:26 - By
PR Business, Other, Al Areen Wild Life Park and City, Bahrain International F1 Circuit, Gulf Cooperation Council (GCC), Khalifa Bin Salman highway, King Fahad Causeway, PRCo Dubai, Sofitel Bahrain Zallaq Thalassa Sea and Spa, The Lost Paradise, Zallaq beach
PRCo Dubai has been appointed by Sofitel Bahrain Zallaq Thalassa Sea and Spa, Bahrain's leading hotel as its public relations agency for the GCC region. Prestigiously positioned on the west coast of Bahrain, on Zallaq beach, the hotel is surrounded by a number of magnificent landmarks such as Al Areen Wild Life Park and City, Bahrain International F1 Circuit and The Lost Paradise.
Trafalgar hires elite services of Paragon Marketing Communications for 2012
Wed, 2012-01-18 10:22 - By
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