Research

Analysis of terrestrial TV rates in the region

Sat, 2007-07-21 22:30 - By

Research, Media, Arab Advisors Group, Terrestrial TV

Research by Arab Advisors Group has found that the Gulf region boasts the highest terrestrial TV advertising rates compared to the Levant and North Africa regions. Looking at the peak rates of each region, the Gulf and the Levant come very close, though.

The peak terrestrial TV ad rate in the Gulf falls between 21:00 and 22:00 and is offered to advertisers at an average of US$ 1536. This is close to the Levant’s peak rate between 20:00 and 21:00 offered at US$ 1533.

The regional average terrestrial TV advertising rate represents the mean for a 30 second commercial spot for the eight countries discussed in the report. The peak regional average terrestrial TV advertising rate falls between 20:00 and 21:00 and stands at US$ 1339.

The types of programs usually broadcast in the evening range from first run popular series and movies to the daily comprehensive news coverage. In addition, live shows such as talk shows and contest shows broadcast during the evening period. All rates used in the Arab Advisors’ analysis correspond to a 30 second commercial spot on a Tuesday since this is a work day for all countries in a region where weekend times differ.

These findings are part of a report of a report entitled “Terrestrial TV Advertising Rates in the Arab World 2007”, released by the Arab Advisors Group this month, which has 55 detailed exhibits and provides detailed analysis of the terrestrial TV advertising rates in Jordan, Lebanon, Syria, Egypt, Tunisia, Kuwait, Saudi Arabia and UAE.

Social network advertising in the MENA region to grow by 34%

Thu, 2012-02-09 11:36 - By

editor

Advertising Business, Advertising News, Analysis, Digital Media, Report, Research, Advertising, Media, 34%, Centre for International Media Assistance, grow, Leo Burnett, MENA, Raja Trad, Social network advertising

According to experts at the Digital Media Forum, social network advertising is expected to grow by 34% in the MENA region in the coming years. A study by the Centre for International Media Assistance (CIMA) has also revealed that about 100 million Arabs are expected to be online by 2015, and Arabs under the age of 29 will represent 75% of Facebook users in the region. “Today one can reach a global audience with the click of a button. The advent of digital technologies is providing a wealth of opportunities in consumer choice and this will drive innovation in technology,” said Raja Trad, CEO of Leo Burnett Group.

Ipsos releases KSA and Egypt Online Panel Data

Thu, 2012-02-09 09:32 - By

editor

Announcement, Digital Media, Media Business, Research, Media, Gexplorer, IPSOS, Joud Nawar, Online Audience Measurement

Two years after the launching of the Online Audience Measurement project, Ipsos has released KSA and Egypt panel data. Therefore, Ipsos audience software “Gexplorer” now covers online audience data for 8 MENA countries; UAE, Kuwait, Oman, Qatar, Jordan, Lebanon, Syria and Morocco. The data encompasses 300 regional participating websites and full Panel Data for KSA and Egypt (including participating websites, non-participating websites, multinational and social networks).

“It took us some time to launch the panel data since the recruitment process was challenging. We needed to achieve a representative sample size in both countries. Also, we were validating the data based on internet penetration by demographics collected from monthly offline studies”. Joud Nawar – Ipsos Media Research Manager

In 2012, Ipsos will add UAE, Lebanon, Jordan and Kuwait to its Panel portfolio. Ipsos will also introduce the online planning software by mid-2012. Consequently, media agencies will have a unique online planning system similar to the existing offline Ipsos flagship services.

Download latest numbers from Ipsos here.

Mobile Internet usage has doubled every year since 2009

Tue, 2012-02-07 21:58 - By

editor

Analysis, Announcement, Digital Media, Report, Research, Media, India, Mobile internet usage, Nokia, ReadWriteWeb, StatCounter

According to analytics firm StatCounter, users accessing the Web through mobile devices has doubled every year since 2009. In its latest report, StatCounter says that global Internet usage through mobile devices rose to 8.5%. According to the firm's report, the global leader in mobile Web devices is Nokia, accounting for 40 % of usage. The firm believes that Nokia's global dominance is due to its high penetration in emerging markets like India.

Online retail spend increases by 14%

Tue, 2012-02-07 16:18 - By

editor

Analysis, Digital Media, Report, Research, Electronics & Technology, Media, comScore, Gian Fulgoni, mediapost.com, online shopping, retail spend

According to ComScore, online retail spending in the US reached $49.7 billion in the fourth quarter. This figure has increased by 14% year-over-year, and marks a ninth consecutive quarter of positive year-over-year growth. “The fourth quarter of 2011 capped off what was yet another strong year for online retail, one in which every quarter achieved double-digit increases versus the prior year,” said comScore chairman Gian Fulgoni.

Read More at MediaPost.com

Facebook ads growing at faster pace than search marketing

Tue, 2012-02-07 07:54 - By

editor

Advertising Business, Advertising News, Analysis, Digital Media, Media Business, Report, Research, Media, budgets, Facebook, Facebook Ads, MediaPost, Search Marketing

According to Kenshoo Social, budgets for advertising on Facebook continue to grow at a faster rate than paid search. Analysis of more than 100 billion ads served on Facebook worldwide through Kenshoo Social found digital marketing agency's clients spent 109% more on Facebook in the fourth quarter of 2011 compared with the prior quarter.

However, researchers are left wondering whether budgets for Facebook are growing faster because companies want to join the social media trend, or whether marketers have actually figured out how to calculate ROI from Facebook campaigns.

Read More at MediaPost.com

Only 36% of Twitter posts are appreciated

Mon, 2012-02-06 08:04 - By

editor

Analysis, Digital Media, Report, Research, Media, 'Who Gives a Tweet?, Carnegie Mellon, Georgia Tech, ITProPortal, MIT, Paul André, study, The University of Southampton, Twitter

According to a study by researchers at MIT, Georgia Tech, Carnegie Mellon and The University of Southampton entitled 'Who Gives a Tweet?', merely 36% of Tweets are appreciated by followers. Participants of the study rated a total of 43,738 tweets posted by 2,014 users, and only liked 36% of all the tweets they rated. Meanwhile, they did not like 25% of them and gave the other 39% a 'neutral rating'.

"If we understood what is worth reading and why, we might design better tools for presenting and filtering content, as well as help people understand the expectations of other users," said Paul André, the lead author of the study.

77% of CMOs unsure where to reach consumers

Sun, 2012-02-05 07:49 - By

editor

Advertising Business, Analysis, Digital Media, Report, Research, Media, CMO's aren’t sure where to reach customers, Facebook, Marketing Capabilities for the Digital Age, MediaPost, study by The Boston Consulting Group, Twitter

According to a study by The Boston Consulting Group, 77% of CMO's aren’t sure where to reach their customers. The study entitled “Marketing Capabilities for the Digital Age,” questioned marketing executives at 31 major corporations in Asia, Europe, Latin America and the U.S., and found that 96% use Facebook and use 83% Twitter. However, 55% said they have only “minimal or informal metrics to measure the impact and return on investment of digital marketing efforts.”

Read More at MediaPost.com

52% of mobile owners use phone while shopping

Sat, 2012-02-04 17:10 - By

editor

Analysis, Events, Report, Research, Electronics & Technology, Media, cell phone, MediaPost News, Mobile, Pew American & Internet Life Proje, shopping, use

According to a study by the Pew American & Internet Life Project, 52% of adult cell phone owners use their devices while in a store to get help with purchasing decisions. Additionally, 38% use their phone to call a friend for advice while in a store, 24% look up product reviews online in-store, and one-quarter check pricing online to see if they can get a better deal elsewhere.

Read More at MediaPost.com