According to emirates24/7, the government of Dubai have launched new efforts to lure the young generation into broadcast media, which is one of the fastest-growing industries in the region.As part of that initiative, the Dubai Media Incorporated (DMI) organised lectures for a group of students from the UAE University over a two-day visit. The students' tour came as part of the DMI's efforts to position the broadcast media as a suitable career choice.

The idea is to  create a significant talent pool of fresh graduates as part of its strategy and commitment to create a new Emirati media generation able to project the image of Dubai and the UAE. The aspiring media students, while touring the DMI studios, gained first-hand experience on the production process of programmes.

The creative skills needed for presenters and other components of the industry were also highlighted to the students through a series of presentations.Each presentation was followed by an interactive session that saw DMI officials responding to queries on diverse areas such as the process of measuring viewers ratings, the hiring criteria and programme scheduling.

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Business 24|7 reports that Dubai Media Incorporated (DMI) has marked evident success at the 15th annual Arab Media Festival (AMF) held at the Egyptian Media Production City last week, claiming the biggest share at the awards through a number of quality productions

UAE’s participation has been strong and expressively felt at the event. The work has proved that there was a keen interest for Arab media development among media professionals.
 

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