According to The National daily newspaper, Arabian Business reports that Omnicom's TBWA is planning to open a regional creative hub in Abu Dhabi’s media zone by March. The firm also plans to increase the number of staff in Abu Dhabi from 50 to about 70, including a “swat team” of creative strategic planners who will support important pitches to clients.

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DMA Media and TwoFour54 consulting collaborate to fulfill TwoFour54's vision of creating a regional production hub to develop an environment that fosters local creative talent and world class content in the entertainment industry.

The partnership will facilitate initial planning and analysis, media technology specification, vendor selection and negotiation, architectural design, resource management systems, workflows and commercial research and planning, allowing changes in practice, facilities, regulation and education systems.
 

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