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Ahmed Nassef
Yahoo! Business & Human Rights Program and Yahoo! Maktoob host “Change Your World! Cairo” Summit on Social/Digital media
Thu, 2012-01-19 08:25 - By
Digital Media, Media, Ahmed Nassef, Alyse Nels, Cairo, Change Your World! Summit, Dalia Ziada, Digital Media, Ebele Okobi, Fida Ouri, Lamees Dhaif, Lara Ayoub, Maria Al Masani, media, Mona Eltahawy, Shereen Allam, social media, Yahoo!
Yahoo!’s Business & Human Rights Program, and Yahoo! Maktoob, and in partnership with Vital Voices, hosted the first “Change Your World!” summit on women and social and digital media in Cairo on January 18.
MENA Cristal Festival announces first jury presidents and speakers
Tue, 2012-01-10 11:47 - By
Events, Media, Ahmed Nassef, BBDO Asia, Belinda Rowe, Chris Thomas, Dan Funderbergh, Emma Wilkie, Fernanda Romano, Filip Nilsson, Forsman & Bodenfors Sweden, Fullsix Group, Goetz Trillhaas, Marco Tinelli, MENA Cristal Festival 2012, Zenith Optimedia Group
The MENA Cristal Festival will be opening its doors on the 21st February for the 7th edition of this prestigious event and is now calling for entries for the 12 official competitions.
Lack of awareness in digital marketing a major barrier to Middle East businesses
Sun, 2011-10-02 05:33 - By
Fifth Annual GMR Marketing to Women Conference 2011 reveals women's top internet site genres
Mon, 2011-06-06 07:06 - By
Events, PR Business, Media, Ahmed Nassef, GMR Marketing to Women Conference 2011, Gulf Marketing Review, internet site genres, Rotana Media Services, The Address Hotel, Vikram Krishna, Yahoo Maktoob
Women in the Middle East control about 22% of wealth; this is just one of the key findings revealed at this year's 5th Annual GMR Marketing to Women Conference which took place at The Address Hotel, Downtown Dubai recently.
Yahoo plans to launch mobile website for Arab world
Sat, 2011-06-04 05:31 - By
Digital Media, Media Business, Media, Ahmed Nassef, Arab mobile, mobile video sites, Smartphones, The National, Yahoo, Yahoo Middle East
Yahoo plans to introduce a mobile website tailored for the Middle East this June, to exploit the region’s booming smartphone market, according to The National. Internet users in the Arab world who currently browse Yahoo are redirected to US or UK mobile sites. However, with the new localised front page, Middle East content – such as text or video based news, entertainment and sport - will be presented in Arabic as well as English and supported locally.
Global smartphone shipments are expected to grow 25% per annum to reach 926 million in 2015, according to International Data Corporation. An estimated 1.7 million smartphones were shipped to the United Arab Emirates alone in 2010, a jump of 46% on the previous year’s figure.
Ahmed Nassef, Yahoo! vice president and managing director of Yahoo Middle East, told The National that over four million users in the Middle East and North Africa currently access Yahoo! via mobile devices, and it is expected that vists would rise substantially with the launch of its Arabic site and the growing use of smartphones in the region.
Read more.
Yahoo! Maktoob broadens its MENA network; extends presence to Morocco
Thu, 2011-05-12 09:56 - By
Yahoo! Maktoob announced today that it has now extended its sales support operations to Morocco as it grows its offices across MENA. The new operations in Casablanca are set to service the advertising industry in the North Africa region and provide on-ground support to clients as they increasingly turn to online advertising.
Ahmed Nassef, Vice President and Managing Director, Yahoo! Middle East said, “Today, we have expanded our regional footprint with offices in Dubai, Amman, Cairo, and while we continue to grow, it is important that we extend our presence to the Maghreb. The Moroccan market is very strategic for us, and we see traffic coming from there with users looking for content that is relevant to them.”
He added, “The advertising industry in Morocco is also increasingly looking at digital, and as the industry leaders in display advertising in MENA, we want to be able to provide brands here with the ability to connect with consumers through more relevant, measurable and personal online engagement. The Yahoo! Maktoob homepage today attracts millions of users across the region, and we are very excited to have our sales team on the ground in Morocco ready to service the local advertising industry.”
The Yahoo! Maktoob homepage, launched in November 2010, brings together the best of the Web with the best of Yahoo! Maktoob in a single destination in Arabic and English, providing users with engaging local and global content for news, sports, entertainment, and much more.
The homepage also incorporates the latest innovations in content personalization, making each experience relevant to users while allowing them the opportunity to adjust their homepage to suit individual preferences.
In addition to bringing Yahoo!'s world-class line-up of communications and media properties to the Arab world, Yahoo! Maktoob continues to innovate with products catering to audiences in the region such as OMG! celebrity news site, which brings all the latest details of the Middle East’s entertainment news in Arabic. The Helwa women’s portal has grown to be one of the region’s most popular destinations for news, health and family tips, as well as fashion reviews. Rich media content is also provided through the Video-on-Demand service, bringing content from major Arabic satellite channels.
For Advertisers, Yahoo! has built its strategy around three main concepts, offering advertisers a unique combination of science, art and scale to reach consumers.
“Through the Yahoo! Maktoob homepage, we are able to offer new opportunities for brands by creating true digital experiences that connect users to what matters most to them, utilizing innovative tools that have never been available to them before,” added Nassef.
In recent months, Yahoo! Maktoob has introduced a series of innovative advertising products that bring the best in digital technology, creativity, and measurement to advertisers in the Middle East and North Africa.
Some of the new technologies that Yahoo! Maktoob has ushered to the region include capabilities that can get the right ads in front of the right customers at just the right time. It also rolled-out a series of developments in its advertising and market research services, from ROI tracking to syndicated country surveys and reports, which emphasize the importance and benefits of campaign measurement that online advertising can provide.
Multimedia formats available on Yahoo! Maktoob properties have also been enhanced to deliver rich consumer experiences on the digital canvas. The company is already a regional leader in the field of display advertising, with detailed screening, video and banner placements now available that emphasize audience interaction through more diverse placement options.
“Today’s advertisers have budgets that are under much closer scrutiny; they need to ensure their campaigns are hitting exactly the right audiences every time, especially as online consumers are ever-more discerning about the relevance of the advertising content presented to them,” concluded Nassef.
Yahoo! Maktoob pioneers new technologies in digital advertising for the Middle East
Tue, 2011-03-01 18:09 - By
Econsultancy announces its inaugural Digital Cream Dubai Event
Thu, 2011-02-24 18:51 - By
Events, Media Business, Media, Ahmed Nassef, Digital Cream Dubai, Dubai Financial Market, Dubai World Trade Center, Econsultancy, GEM, ITP Publishing, Jumeirah Group, Moevenpick Hotels & Resorts, Nokia, twofour54, Yahoo! Maktoob
Econsultancy, the global leading source of independent advice and insight on best practice digital marketing and e-commerce, has announced its inaugural Digital Cream Dubai event, in partnership with GEM, on 12th April 2011. The event will bring together 120 senior digital marketing and e-commerce experts to discuss best practice online marketing and e-commerce, and will feature two keynotes and 14 independently moderated roundtables on various digital marketing disciplines including online advertising, sponsored by Yahoo! Maktoob, social media, email, web analytics and search marketing.
Delegates will then discuss online channel investment, technologies, agency selection and local challenges that they all face in delivering best practice digital marketing and advertising.
Yahoo! Maktoob, is the Platinum sponsor of the event. Ahmed Nassef, Vice President and Managing Director of Yahoo! Middle East, said, "We're very happy to support Digital Cream Dubai, and contribute to the development of the digital community in the region by facilitating platforms for sharing of expertise and best practice. As the region's leading online destination, Yahoo! Maktoob is focused on offering audiences the best content online, as well as enabling advertisers to get the right message to the right consumers in quality context."
Attendees already confirmed include the heads of digital at ITP Publishing, twofour54, Dubai Financial Market, Dubai World Trade Center, Jumeirah Group, Moevenpick Hotels & Resorts and Nokia.
Digital Cream Dubai will also be host to the launch of the results to the State of Digital Marketing survey, carried out in association with ArabianBusiness.com and aimed at marketers in the Middle East and North Africa. The research will uncover how companies in the Middle East are currently using digital marketing and allocating budgets, exploring the use of marketing channels such as email, search marketing and online advertising.
Econsultancy has strong international credentials in the delivery of online marketing training and already runs Digital Cream in London, New York, Chicago and Singapore. As a publisher of best practice reports and how-to guides, Econsultancy's unique position at the centre of a community of 97,000 members worldwide ensures that it's training, events and reports offers the very latest, practitioner-led insight.
New Yahoo! Maktoob homepage empowers users to make the web their own
Sat, 2010-11-27 20:41 - By
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