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Ipsos, the official research partner of Al Jazeera Sports Channels, has conducted surveys to measure the viewership of the games during the football World Cup 2010 in the Middle East and North Africa. According to Ipsos, 148 million people were watching the final game between Netherlands and Spain from 14 countries in the MENA region, on Al Jazeera Sport Channels on the 11th of July 2010.
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According to Arabian Business, UAE telecom provider du, is still finalising a deal to show live coverage of the FIFA World Cup. Customers were concerned they would miss out on the live coverage of the world's premier sporting event; however, du reassured its customers that the company was in the final stages of talks with content providers and would shortly announce packages for the World Cup.
Broadcasting rights across the region are owned by Al Jazeera Sport, and can currently be accessed either by purchasing an Al Jazeera Sports card or through Etisalat’s pay TV E-Vision.
Both are charging existing customers around $100 to upgrade to the World Cup service.
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The National reports that Al Jazeera Sports has secured the transfer of World Cup rights following its deal with ART. The estimated $1 billion deal makes Al Jazeera the dominant sports broadcaster in the region, giving it a stronger position when setting prices for its packages.
ART Sport and Al Jazeera Sport subscribers will be able to access sports channels from each other for December. ART subscribers will be able to continue to watch the same matches on Al Jazeera Sport channels on the ART bundle.
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Rapid TV News reports that Arab Radio & Television and Al Jazeera Sports have signed a preliminary agreement in Doha recently, whereby ART would transfer the rights and exclusive content of six sports channels to Al Jazeera Sport.
Al Jazeera sports division currently holds rights of major football leagues and is expected to become the exclusive regional rights-holder of next year’s World Cup in South Africa.
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