Anand Tahilramani

Emirates Arthritis Foundation | Painful 3

Sat, 2009-01-24 17:15 - By

editor

Print, U.A.E., Public interest, Alok Gadkar, Anand Tahilramani, Girish Wadisherla, John Mani

Emirates Arthritis Foundation | Painful 3

Advertising Agency: The Classic Partnership Advertising, Dubai, UAE
Executive Creative Director: John Mani

Emirates Arthritis Foundation | Painful 2

Sat, 2009-01-24 17:13 - By

editor

Print, U.A.E., Public interest, Alok Gadkar, Anand Tahilramani, Girish Wadisherla, John Mani

Emirates Arthritis Foundation | Painful 2

Advertising Agency: The Classic Partnership Advertising, Dubai, UAE
Executive Creative Director: John Mani

Emirates Arthritis Foundation | Painful 1

Sat, 2009-01-24 17:08 - By

editor

Print, U.A.E., Public interest, Alok Gadkar, Anand Tahilramani, Girish Wadisherla, John Mani

Emirates Arthritis Foundation | Painful 1

The simplicity of this ad campaign by Classic Partnership Advertising is its greatest strength. Graphically displaying the suffering of people with arthritis, the campaign manages to tug at the heart of the viewer with a mix of fear and empathy. The other painful scenarios are water knob and electric switch.